I got an email this morning that I just HAD to share. You see, I have a pretty unconventional guarantee when it comes to 5 Minute Minisites.
Here’s my reply:
Since I know it works, and it has worked for so many of my customers… I don’t offer refunds.
That goes 100% against the grain of everything you ever learn in copywriting 101, and all the marketing “gurus” out there will surely laugh at such an “amateur move”… but here’s why I do it.
First, there are no license keys, no CD’s, and basically nothing to keep you from continuing to use it after I refund your money (if I were to do so).
Case in point: I had a customer who asked for a refund on another product of mine back in January (which I happily obliged) then he CONTINUED to ask me questions about how to use it – weeks later.
Not cool!
So I’d rather weed out the tire-kickers right up-front to cut down on the amount of support activity I’ll have to manage on the back end. That way I can spend more time with the people who ARE using the software and aren’t just “trying it out” to see if they like it.
But… if you do need a little sweet talkin’, here ya go:
“Did you do something to your hair? Have you lost weight? Well, whatever you’ve done, you look great. Really. Wow.”
I love my customers, and I’ve forged a lot of wonderful relationships with people who have bought stuff from me. Seriously.
I love my customers like Sammy Haggar loves Cabo Wabo and not driving 55.
I love them like Snoop Dogg loves women with low self-esteem.
Customers… complete… me.
But you had me at your money. The software works.
You STILL want a guarantee?
I guarantee you didn’t read the instructions, watch the videos or build a site if you’re not making money. Or you’re in a coma.
Seriously.
There… I said it.
“Do you like making money?”
“Really?”
“So what’s the problem with a NO REFUND policy?”
Does that make me a bad person?
Isn’t my software (and the money it will make my customers – when they USE IT) good enough?
I’d appreciate your thoughts in the comments!
